Unless you’ve been hiding in a cave with Osama bin Laden, you know that Apple is selling an iPhone and that it’s a hit. Apple is well on its way to selling ...

The arrival of Web 2.0 has transformed the online marketing landscape dramatically. Small and medium sized businesses can now compete on a level playing field with industry giants like Unilever o...

Pay Per Click (PPC) advertising is designed to bring targeted customers to an individual website. The ecommerce business owner pays an agreed upon amount to have this advertising placed on the we...

You put a lot of work into developing your email marketing plan. You want it to make an impact. How interested would you be in email marketing if you knew up front that the work you put ...

The single largest problem that continues to hinder interactive design from really coming into it’s own is the fact that designers allow their work to be led more by technology...

Imagine the following scenario. Your development team is tasked with creating a touch screen interface for a computerized order-taking kiosk at El Gato Loco, a chain of fast food Me...

As you know, a selector like h1 refers to all the <h1> elements in the markup document. You can directly apply any formatting styles to the <h1> elements with no problems.&n...

In this second article in a multi-part series covering Cascading Style Sheets (CSS), we will discuss units of measurement for establishing the size of certain elements in your Web page. You will learn...

Senior managers don't take content seriously because people who write content don't come across as being serious. If content professionals want more respect, they need to present content as a sci...

A web server handles HTTP (Hypertext Transfer Protocol) requests sent to it by web browsers. When you type in a URL —http://www.digital-web.com, for example—your computer sends out ...