Finally the much awaited Google Analytics version 2 was finally launched, with several new visualization tools and data sharing tools. The package is basically an extension of Google's A...

The arrival of Web 2.0 has transformed the online marketing landscape dramatically. Small and medium sized businesses can now compete on a level playing field with industry giants like Unilever o...

Pay Per Click (PPC) advertising is designed to bring targeted customers to an individual website. The ecommerce business owner pays an agreed upon amount to have this advertising placed on the we...

You put a lot of work into developing your email marketing plan. You want it to make an impact. How interested would you be in email marketing if you knew up front that the work you put ...

The days of keyword stuffing, single phrase optimization and concentrating only on incoming links to gain traffic are slowly being phased out as a more holistic approach to judging website conten...

Search Engine Friendly web site design is very important for on page optimization work and it play a very big role in any website promotion work. Here we try to point out some important tips for ...

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of havin...

A lot of clients ask why they need their 'already working perfectly well' website validated. Below is a brief guide to try and answer this in a clear and simple way. Firstly we should ex...

If only effective web copy could be configured into a clairvoyant technology. It could intuitively read a site visitor's buying behavior and custom-fit the sales message to close the deal. Websi...

Monday morning began precisely as Monday mornings are not supposed to begin: with an argumentative prospective client standing in my office (sans appointment) telling me why I should stop what I&...